The xx’s ‘Coexist’ offers interactive surprise

From USA Today:

In terms of album streams, one of this week’s must-hears is Coexist, the new record from The xx. Though it feels like an eternity since we played the group’s debut on repeat, it’s only been a couple years since the trio rose to stardom.

You can hear Coexist in its entirety via a special site, coexist.thexx.info. In addition to the stream, the band has implemented a map that “tracks how the stream has been spread around the world.”

Here’s a look at this morning’s activity, where “each curve begins with a tweet, e-mail or Facebook post and ends with the location of a new listener”: