How Green Day, Warner Bros., MAC, Nokia, AT&T Teamed Up for Social Campaign With Potential Audience of 144 Million

From Billboard:

Green Day hit New York City’s Irving Plaza to help Nokia and AT&T launch Nokia Music in the U.S. with a performance to a packed crowd Saturday night (Sept. 15). The band, gearing up for the first release of its new trilogy — which includes albums ¡Uno! ¡Dos! and ¡Tré! — played a rare club gig, cramming 38 songs into nearly three hours in a set that was chock full of both classic and new tracks, including new singles “Oh Love” and “Kill The DJ” and older material such as “When I Come Around” and “American Idiot.”

Most of the crowd was there as part of the social media program put in place by the joint venture between the band, Nokia and AT&T — facilitated by MAC Presents and the band’s label Warner Bros. Records — which allowed the fans the ability to gain points through a series of “social actions,” through which they could win tickets, signed merchandise (guitars, boxed sets, Nokia devices), and more — though a fair share of celebrities and executives made it out to the show as well.

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