Will.i.am Developing an ‘American Idol’ for Science and Technology Geniuses

From The Hollywood Reporter:

Attention young robot-builders, mathletes, engineers and aspiring app developers: will.i.am thinks it’s time for you to get the American Idol treatment.

In his keynote remarks at Amsterdam’s IBC technology conference last week, the musician, producer, outspoken political activist and proud science nerd admitted that the talent pool for star-caliber vocalists on shows like American Idol, The X Factor and The Voice — all three of which he has worked with — is rapidly dwindling.

But the format would work beautifully to find the world’s next Steve Jobs, Mark Zuckerberg or even Bobak “Mohawk Guy” Ferdowski, will.i.am says.

“Every year, companies like Google need more innovators, but there is no content celebrating them,” he told the IBC crowd, according to the U.K.’s Broadcast.

“The system thinks people are dumb and they don’t care. We have no desire to make them care. We need creative people working with broadcasters, making smart content to inspire people to be geniuses.”