How Reddit Made a Movie Extra More Famous Than Tom Cruise

From Hypervocal:

Alexander Rhodes didn’t expect much when he posted a link to his IMDB page in a Reddit thread about movie extras in Holocaust films. But Reddit found the University of Pittsburgh student’s brief filmography — he has a bit part in the new Tom Cruise flick Jack Reacher as “Suspicious Onlooker” — so amusing that Rhodes’ page got a decent amount of traffic.

So much traffic, actually, that Rhodes is now the first-billed cast member on Jack Reacher’s IMDB page. More popular than Robert Duvall and Richard Jenkins. More popular than Tom Cruise.

Turns out IMDB ranks movie casts not by first billing but by profile traffic — and Rhodes is now a site superstar. Overjoyed Redditors launched a “Rhodes to Hollywood” campaign to flood the extra’s page with hits, post on his message boards, and follow him en masse on Twitter and Facebook.
He’s currently the eighth-most-popular actor on IMDB.