One Billion Songs Already Downloaded In 2012

From Digital Music News:

The case for streaming cannibalization just got a lot more difficult. According to US-based stats just shared by Nielsen, one billion songs have already been downloaded – and paid for – in 2012. That was once a smashing record for an entire year (ie, 2008), much less the span of 9 months. This also looks like the earliest point at which the billion-mark has been reached in the US.

That is also a fairly strong increase over last year. In 2011, just over 1.3 billion downloads were counted, according to Nielsen. Which means that current-year tallies are likely to beat last year’s finish, possibly by a healthy margin (let’s see). At this exact pace, current-year downloads would hit 1.33 billion, a calculation that assumes completely steady downloading rates through the holidays.

The question now is how strong the 2012 issues will be, and how long it lasts. So far, at least through 2011 and at least in the US, the evidence strongly suggests cannibalization isn’t happening.