Taylor Swift teams with Walgreens for exclusive store to promote ‘Red’

From Billboard:

Taylor Swift has teamed with Walgreens, a retailer with 7,944 locations nationwide, to debut the Taylor Swift Store at Walgreens. Beginning this week, Walgreens and select Duane Reade locations will sell Swift-themed merchandise incorporating artwork from her forthcoming album “Red” (Oct. 22, Big Machine), including t-shirts, bracelets, backpacks, tour books, posters, journals, notebooks, calendars, iPhone and iPad accessories and other items. Select items will also be available for online purchase at Walgreens.com and through the Walgreens mobile app.

Additionally, Swift fans will be able to buy “Red” at their local 24-hour Walgreens beginning at 12:01 a.m. on Oct. 22, allowing the retailer to directly compete with Walmart, Target and Best Buy, which occasionally host midnight events for major entertainment releases. Also during release week, customers will receive a 50% discount on QuickPrints, Walgreens’ photo printing service, when they use the code SWIFTPRINT at check out.

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