From Digital Trends:
It was only within the past half decade that brands began using Facebook, Twitter, Tumblr, and Instagram extensively as a method of self-promotion. And really, the only reason they do it better than you think you can is the amount of money poured into advertising. On a smaller scale, you, too, can promote you and your brand on social networks. With a lot of time and patience, here are our tips on how to become Internet-famous.
Maintain brand consistency
Ever run into people who say they will never be on Facebook, but Twitter is okay in their book? It’s fans like these that force you to be available on all forms of social media so the crowd can select their method(s) of following. The important thing to remember is, even though each social network boasts a different way of sharing and interacting, you have to maintain brand consistency. Make sure the look and name stays the same across networks so they’re recognizable, and post similar links throughout each network. You don’t want to feel like you’ve skimping out on the Facebook fans but engaging with more of your Instagram followers. Love all equally.
One of the major reasons Facebook and Twitter became so popular as a form of outreach for fans is the ability for them to interact with brands directly. It’s cool to know you can tweet JetBlue and someone is likely to get back and answer your questions and concerns, in 140 characters or less.
While you may not attract a ton of questions off the bat, sometimes it is your job to pose questions yourself. Even something as simple as asking what your followers are eating for lunch and retweeting the best answers will make fans feel like they’re being engaged and valued for their responses. If you’re on Tumblr, enable the Ask function so fans can send direct queries for you to respond to other inquiring minds.
Remember: Just don’t go trigger happy retweeting every response you get or your followers will think they’re being spammed. You can always just Favorite or Like a response. Don’t forget to thank a fan when they reach out to you, whether it’s criticism or praise.
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