Taylor Swift is poised to become the first female artist in the Nielsen SoundScan era (1991 to present) to have a pair of albums sell more than a million units in a single week.
According to industry sources, first-day sales for “Red” (Monday, Oct. 22) surpassed 500,000 units, including a record opening day sum at Target, as the mass-merchant scored exclusive rights to the album’s deluxe version which includes three additional songs and three remixes. According to sources, Target shifted more than 160,000 units.
Though not confirmed, unit sales at the iTunes Music Store appears to have also been record-setting. The digital retailer reportedly accounted for nearly half of all units sold on “Red’s” first day of availability. With that start, “Red” should break the first-week iTunes sales mark, recently set by Mumford & Sons “Babel,” which moved roughly 390,000 units just three weeks ago, according to those in the know. The projected first-day sales of “Red” along with full-week estimates from industry prognosticators point to the set most likely surpassing the 1-million sales mark in its debut frame.
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