Looks like all those shares and retweets that artists and their teams constantly seek could be worth more than we may even realize. In a recent study conducted by independent and self-service ticketing platform Eventbrite, the total amount of dollars and visits per social media share has increased substantially over the last two years. The findings were from an October 2012 study that examined revenue and traffic benefits gained through the social sharing of events on Facebook, Twitter and LinkedIn.
According to Eventbrite’s data, the value of one social share rose 81% worldwide since 2010, while traffic generated from sharing increased 59%. Facebook shares drove the most revenue per share, while Tweets drove the most traffic.