L.A. Reid, Demi Lovato Needle Simon Cowell, Challenge Artists: ‘You’d Better Be Great in First 30 Seconds’

L.A. Reid and Demi Lovato on stage during their Q&A with Billboard editorial director Bill Werde (right). (Photo: Arnold Turner)

From Billboard:

Billboard Editorial Director Bill Werde opened today’s Q&A with “X Factor” judges L.A. Reid and Demi Lovato by asking which of their co-judges they’d prefer to be stranded with on a desert island — Simon Cowell or Britney Spears.

Lovato responded immediately — “Britney,” she said, because “Simon would be the biggest diva on the frickin’ island and he’d die in a couple of days because he’s so old.”

Concerning contestants on his reality-competition series, Reid observed that when it comes to music, “The platforms don’t bring the magic. The artist brings the magic. If you’re going to be there, you’d better be great. If [you’re] great, [you’d] better be great in the first 30 seconds. If it takes two minutes to get to great, maybe it’s not great. I always say, ‘Get to the chorus before you bore us.'”

Lovato agreed, then upped the ante. “They have to catch you in the first 30 seconds. In the auditions for ‘X Factor,’ it’s even shorter than 30 seconds for me. If they don’t grab me in 10 seconds, I think, ‘Done.'”

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