Today, Twitter gave us an update on how the company is doing on its “expanded tweet” program. Right now, the company says that there are over 2,000 unique ways to engage and interact with a tweet:
Earlier this summer, we introduced the ability to expand Tweets to see content previews, photos and videos right within a Tweet. At that time, we were working with a small group of partners. Today there are more than 2,000 ways to bring more interactive and engaging Tweets to your stream –– on twitter.com, as well as Twitter for iPhone, Android and BlackBerry.
When you click a Tweet that contains a link to a partner site, the Tweet will expand, and you’ll be able to see more content directly within it. Here are some examples; we’re working to offer even more options.
The number is clearly a reference to the size of its partner pool for this initiative.
Continue reading the rest of the story on Techcrunch