The Mad Rush To Reserve Your Child’s Digital Future

From Forbes:

I’ve been noticing a trend over the past few months. I have a lot of friends who are having their first child. Many of these friends, especially the ones who work in the technology space, are reserving and managing the handles, email addresses, and websites of their newborns. They believe that when their child comes of age, the good handles, email addresses, websites, and digital accounts will be much harder to come by. By 2025, or @jonsmith equivalents will definitely not be available. You may have to settle for @jonsmith13 or

Taking this trend a step further, I’ve recently seen married couples reserve Twitter handles for their unborn children. Yes, for children that aren’t born yet (after hearing this, I’m not embarrassed to admit that I actually locked down a few handles myself). When couples generally agree on a few names, they lock down the Gmail account and Twitter handles for their future kin.

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