Troy Carter, Terry Richardson Team For Pop Water, Launching In Early 2013

From Billboard:

Troy Carter, founder and CEO of entertainment company Atom Factory and manager of Lady Gaga, and photographer Terry Richardson are teaming up for a new consumer product, Pop Water, set for an early 2013 debut. The new beverage will be marketed as a healthier alternative to sugary soft drinks – an 11.2 oz can will contain 30 calories and 7 grams of sugar. Initial flavors will include apple, orange, pineapple and grape.

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