Troy Carter At Wired 2012 On Owning A Direct Relationship With Fans

Troy Carter was interviewed during last week’s Wired 2012 gathering and he spoke quite a bit about the power of artists having a direct relationship with their fans. In Lady Gaga’s case, that desire to connect led to a Lady Gaga-centered social network called Little Monsters. Carter shared some of what they’ve learned along the way.

He also addressed frustrations around the music industry’s failure to dive deeply into data but his most relevant comments to indie artists focused on not only building a direct relationship with one’s fans through the use of social media but in owning as much of the platform for that relationship as possible.

Interview: Troy Carter @ Wired 2012, London from on Vimeo.

Via Hypebot