From “Music Career Killers!”, a white paper by Chris Rockett of Music Marketing Classroom.
Every hour of every day there is a talented musician somewhere on the planet, who makes the mental decision to put their artistic side on the back burner in favor of a more stable career.
Although they vow to themselves that they will still pursue music in their spare time, just this simple mindset shift will mean that writing songs and doing gigs will always take a back seat in the face of almost everything else in life.
In a way it hurts too much to do music when you make this decision, because it reminds you of all the dreams you had, and a feeling of being a failure.
Even the most committed musicians are ground down to nothing after a few years of playing empty shows, and sending out 100’s of demos with no reply.
In this guide I want to show you some of the common pitfalls that attack your enthusiasm, leaving you feeling like there is no chance for your career.
It’s my hope that once you start to recognize the common mistakes that people make, you will be able to avoid them and get on with the real work of consistently creating music that your fans will appreciate…
Music Career Killer 1: Not working on your music everyday…
You can spend your whole life learning music marketing and still fail if you don’t have great music to promote…but you can suck at marketing and still do well if your music is on point.
The ideal though, is to find that perfect balance between marketing and music creation…
It can help to make this into a little game, so every once in a while go back three months in time on your YouTube channel and see the kinds of songs you were writing then.
Over that time period you can really start to notice an improvement if you just commit to work on your music skills for an hour a day, and do the marketing for the rest of the time that you can spare.
Music Career Killer 4: Not selling anything…
I see many musicians drop the ball at this stage, they will produce great music for the fans but then feel bad and not ask people to take the next step to buy something….
Or they do try and sell, but because they don’t feel comfortable with it they get all nervous and it does not come across in a cool way. Selling is just letting people know about the cool things you’ve set up for them and you should never feel ashamed about it.
It’s like there is this unspoken law where all but the top few famous musicians have to be penniless and work for nothing. So if you don’t currently have anything for sale on your website then don’t do anything else until you have.
It can be as simple as a $5 per month subscription to get a song of the week delivered to their inbox. This will cost you nothing to set up and you can have it up and running in under 10 minutes.
You can just use a simple PayPal subscription button on your site.
Get your free copy here.