Macklemore Timeline: A Graphic Look At Their D.I.Y. Path To #1

When Macklemore & Ryan Lewis’s album debuted at #1 on the iTunes album chart last month, it offered hope to other DIY artists. The duo’s now legendary hustle offers a DIY music roadmap: maintain control of your career while you build a fanbase and in-house team. In this first of a two part series, Amber Horsburgh, MTV digital strategist, offers a graphic look at the duo’s success. Shes also sharing her research in a free online Skillshare class: Build an Audience: A Macklemore Case Study in Music Marketing.

Via Hypebot