William Morris Endeavor head of music Marc Geiger said global scale and rising targeted advertising rates are going to put music streaming and subscription services like Pandora and Spotify in the black, if they can survive their steep start-up costs. The global audience has changed the parameters of the game, he said.
“I know there’s going to be a billion paying music subscribers at some point like there is for ISPs,” Geiger said. “Historically, subscription costs rise. … It’s an exciting world.”
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