Nickelback singer Chad Kroeger has revealed the secret behind his $9.7m (£6.1m) a year success: maths.
“I always thought it was strange when these artists like Kurt Cobain or whoever would get really famous and say, ‘I don’t understand why this is happening to me…” Kroeger told Bloomberg Businessweek. “There is a mathematical formula to why you got famous. It isn’t some magical thing that just started happening. And it’s going to move exponentially throughout your career as you grow, or can decline exponentially if you start to fail as an artist.”
Kroeger was talking to the financial publication about his many business dealings, including licensing, merchandising, product placement, writing for other artists and and co-owning the record company behind Carly Rae Jepsen’s ‘Call Me Maybe’.
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