We’re heading into the most important holiday season ever for Twitter. This year three times the retailers are using the service as did last year. And this surge in retailers activity — both paid ‘promoted Tweets and Trends’ and unpaid tweets — comes as the company faces a massive transition.
In the past year as it’s rolled out mobile ads and new ways for advertisers to narrowly target customers, it’s been turning the company into an advertising powerhouse, as it lays the groundwork to eventually go public — with its first S-1 filing perhaps coming as early as next year.
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