Major League Baseball wants to stop selling tickets. That is, the kind printed on card stock with perforated edges and a U.S. Constitution’s worth of disclaimers crammed onto the back in three-point type.
The traditional ticket stub accounted for less than a third of single-game seats sold this past season, down from 55% in 2011, league executives say, as fans continue to embrace digital tickets delivered by email or text message. That number should drop to less than 10% by next season with the help of apps like Apple’s new Passbook feature on the iPhone, they say, and in coming years paper tickets may be Cooperstown relics.
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