Black Friday sales: just 0.34% of all online sales came from social media

From The Wall Street Journal:

IBM’s report on online retailing over the holiday weekend shows online sales on Thanksgiving and Black Friday were both up sharply, 17% and 21% respectively. Particularly sharp were the increases in customers shopping from their mobile phones and tablets, with sales and traffic both up by over 65%, and iPad traffic doubling.

But here’s one notable under-performer in the online shopping frenzy: social media. Given the amount of attention paid by brands and retailers to building up their buzz on social platforms, consumers don’t seem to clicking through and buying much: just 0.34% of all online sales on Black Friday came from referrals from social networks like Facebook, Twitter and YouTube. That was down by 35% on 2011.

Continue reading the rest of the story on The Wall Street Journal