Harnessing Music’s Technological Future

By Tim Westergren, founder and chief strategy officer of Pandora, on TechCrunch:

Of all the activities at Pandora, witnessing the impact of our personalized radio on the careers of working musicians is the most gratifying. Over the last 12 years we have assembled over a million analyzed songs in the Music Genome Project, representing more than 100,000 artists, the majority of which are independent working musicians.

Today, more than 95 percent of those songs play every month. As Pandora’s listenership has achieved significant scale – now streaming more than 1.2 billion hours to about 60 million listeners every month – a very exciting vision is coming into focus for how personalized radio can improve the fundamental dynamics of this industry for artists.

What we’re beginning to witness is the potent combination of scale, data, and one-to-one communication. Since 2005, we have registered more than 175 million listeners in the U.S. In addition to ZIP codes, age, and gender, these listeners have shared their personal musical preferences to the tune of more than 20 billion “thumbs” up and down. Pandora has become a window into American music fans. Never before has there been a platform capable of delivering the music of tens of thousands of artists to the right audience at scale; and never before has there been a platform of this size and sophistication to activate fans on a national and local level.

Continue reading the rest of the story on TechCrunch