‘Bad Date Rescue’ App Launched by eHarmony

From ABC News:

Thanks to a new app launched by matchmaking website eHarmony, singles on dates headed downhill now have hope of pulling off a gracious early exit.

With the free iPhone app, dubbed Bad Date Rescue, you can arrange for your ill-starred rendezvous to be interrupted by a phone call from a range of fictional characters: Mom is asking for help fixing the DVD player so that Dad can watch an important presentation for work; your boss needs your help right away; your neighbor informs you that a pipe has burst in your basement.

A great deal of choreography goes into the “call.” It can be scheduled and then ignored, or triggered by the push of a button when things begin to fizzle. You can program your phone to appear as though any of your contacts — accompanied by a photo — is calling you.

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