VW billboard seems to invite drivers to scan code

From Chicago Tribune:

A suburban Volkswagen dealership has what could be a smashing deal for distracted drivers — and it’s coming to an end soon.

Autobarn Volkswagen of Countryside is running a billboard on the Stevenson Expressway that may tempt drivers to take their eyes off the road and their hands off the steering wheel.

The billboard, located in a construction zone on the Stevenson (Interstate 55) near Central Avenue, displays a QR scan code and a message that seems to invite drivers to hold up their smartphone and “SCAN THIS FOR THE BEST PASSAT DEAL OF YOUR LIFE.”

Ryan Graham, general manager of the Autobarn dealerships in Countryside and Mount Prospect, said he was surprised people might actually make the attempt.

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