From Digital Trends:
Music is one of the great work day companions. Whether doing homework, blogging, or staring at a spreadsheet all day, we listen to music to fill that otherwise sonically-vacant space with something pleasing enough to inspire us to get some work done. One problem: It doesn’t actually make us any more productive. A new startup, focus@will, is trying to change that by introducing a streaming music service that encourages productivity instead of active listening.
Focus@will was designed with getting work done in mind, the culmination of two years of research and music curation that encourages concentration in lieu of distraction. According to CEO Will Henshall, the effect is creating a system for music not to be listened to.
“The idea of commercial music is that you listen to it,” Henshall said. “[But] this is not music for entertainment. This is something new. We’re creating a music service that specifically helps focus.”
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