Deploying airbag literally brands man as an Audi driver

From MSN:

Auto manufacturers will often do anything to promote brand loyalty in their drivers, but we don’t think this is what they had in mind. An unlucky West Virginian driver found himself with a very on-message souvenir following a recent crash in his Audi A4: A brand-like forearm mark in the perfect shape of the quad-ringed Audi logo, courtesy of a deploying airbag and very fortuitous (or, you know, the opposite of fortuitous) arm placement during the collision.