Colleges help students scrub online footprints

From Yahoo:

Syracuse, Rochester and Johns Hopkins in Baltimore are among the universities that offer such online tools to their students free of charge, realizing ill-considered Web profiles of drunken frat parties, prank videos and worse can doom graduates to a lifetime of unemployment — even if the pages are somebody else’s with the same name.

It’s a growing trend based on studies showing that most employers Google prospective hires and nearly all of them won’t bother to go past the first page of results. The online tools don’t eliminate the embarrassing material; they just put the graduate’s most flattering, professional profile front and center.

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