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Ridley Scott and Coke Reintroduce You to the Polar Bears in Short Film

From AdAge:

Who are the Coke Polar Bears — and where did they come from? Coca-Cola, CAA Marketing and producers Ridley Scott and the late Tony Scott usher the brand into 2013 with this beautifully animated short film that features the iconic bear family, and gives them extended, developed personalities. Directed by John Stevenson (Kung Fu Panda) the film gives viewers an inside look into the bear family that has been one of the symbols of the beloved brand (which was also one of Creativity’s most creative advertisers of 2012) for years.

Watch the video on AdAge