Levi’s Is Now Pulling Its Ads from Pirate Site

From Digital Music News:

According to recent comments issued to the LA Times, Levi’s is now taking decisive action to remove its ads from all pirate sites. This is a direct fallout from a USC Annenberg research initiative on major advertising on pirate hubs, one that produced its first finding last week. And, is now directly confronting brands like Levi’s with its findings.

“When our ads were running unbeknownst to us on these pirate sites, we had a serious problem with that. We reached out to our global ad agency of record, OMD, and immediately had them remove them… We made a point, moving forward, that we really need to take steps to avoid having these problems again.”

– Gareth Hornberger, senior manager of global digital marketing for Levi’s.

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