The WWE’s John Cena is about to lay the smackdown on Fred Flintstone, booting the prehistoric cartoon character from Fruity Pebbles boxes.
Flintstones fans, relax: Fred isn’t being sent back to the Stone Age. It’s a limited-edition promotion covering 4 million boxes of Fruity and Cocoa Pebbles, so Fred will still appear on some varieties. But his presence is likely to be Yabba-Dabba-subdued in the future as Post Holdings reshapes its packaging strategy for Fruity and Cocoa Pebbles, which will now front a variety of Flintstones characters in rotation, including Fred, Barney, Pebbles, Bamm-Bamm and Dino.
“We’ve just been talking with kids. They wanted more variety,” said Sharon Pupel, a Post marketing director. “Fred isn’t necessarily the … coolest or [most] relevant guy for kids who we are going after.”
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