If Pandora Can’t Monetize Mobile, Can Anyone?

From AdAge:

Every major digital-media company — Facebook, Apple, Google and Microsoft, just to name a few — insists that it is also a mobile-media company.

But one has a better claim to that title than probably any other: Pandora, where more than 80% of listeners use the service on their mobile devices. It is by far the most heavily indexed major U.S. media property on mobile devices, according to a recent study from data analysis firm ComScore.

That doesn’t mean Pandora is thriving, however, and its challenges illustrate the difficulties facing all media companies hoping to create sustainable revenue streams from mobile-ad revenue.

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