The inside story of how David Bowie made The Next Day

From The Guardian:

“We haven’t seen this before, a real legend dropping the announcement, the music, the photographs, everything in the blink of an eye,” says Tim Ingham, editor of music industry magazine Music Week. “At 66, he’s run the whole machinery of the music industry and the music media ragged, and he’s run social media ragged too. Social media by its very nature demands facts or – in the absence of facts – speculation; if it doesn’t know, it’ll make it up itself. But the lack of chatter enhanced the PR impact. In terms of a basic product announcement, which is all this is, he’s come back with more of a media storm than any other artist has produced in recent years.”

At least part of the reason Bowie was able to keep his comeback a secret until the last minute is down to the remarkably low-key nature of his business arrangements: a reaction, long-standing producer Tony Visconti suggests, to the early 70s, when Bowie’s management company Mainman “had about 45 people looking after him, or allegedly looking after him”, an arrangement that ended in chaos and litigation. Today, his New York office has a staff of one. He has no official manager, relying instead on his business manager Bill Zysblat – a figure “as low-key as you can get,” according to Bowie’s biographer Paul Trynka – who began life as the Rolling Stones’ tour accountant before joining Bowie in the early 80s, and his fiercely loyal PA Corrine “Coco” Schwab. The latter is something of a legend in Bowie mythology and rumoured to be the subject of his song Never Let Me Down. “She’s been with him since the mid-70s,” says Trynka. “Some of the musicians who worked with him hated her, but they invariably point out she’s smart, sometimes intimidatingly so, and utterly devoted to Bowie. He trusts her absolutely.”

Continue reading the rest of the story on The Guardian