Hey, Twitter, Hawaii Five-0 wants you to pick the killer

From Gigaom:

Much has been made in the last few years of how social media has affected the television experience — specifically, how Twitter and other networks have created incentive for real-time viewing in a world where 45 percent of American households have DVRs. But not every person is live-tweeting every show; hence, gimmicks like the upcoming interactive Hawaii Five-0 seem likely to multiply.

According to Deadline, three different endings were filmed for this Monday’s Hawaii Five-0, each featuring the reveal of a different killer.

During the live broadcasts (both East Coast and West Coast), viewers will be encouraged to vote for whodunit via Twitter or the official CBS site — the winning ending for each broadcast will be aired in real-time. This could, at least in theory, lead to CBS airing a different ending in New York than in Los Angeles.

Continue reading the rest of the story on Gigaom