“I don’t want to put anything out that I feel like is something I don’t love,” Justin Timberlake said in a video he released last week to tease his album. “You just don’t get that every day. You have to wait for it.”
The new model for Timberlake and others: spend the bulk of your time focusing on the myriad business and artistic ventures available to savvy musicians, then make one truly terrific album once every five years or so—and tour it like a madman.
“It’s one thing that just seems to be a golden thread through any bad times economically is this ancient model of musician and audience,” says Peter Spellman, Director of Berklee College of Music’s Career Development Center and author of Indie Business Power. “No matter what the technology… it delivers an experience that you can’t put into words. We all know what that’s like, we feel that, and I think people still gravitate to that.”
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