MIT Brain Scans Show That Entrepreneurs Really Do Think Different

From Fast Company:

Your widgets are selling slow and steady. But the kids are demanding widgets with Wi-Fi. Should you bet the farm on a new product line or concentrate on incremental improvements in widget production?

Our brains have two basic problem-solving strategies. Exploitation means taking advantage of what you already know, concentrating deeply on a current task to optimize performance and efficiency. Exploration means taking a step back from the task at hand to allow your mind to roam flexibly among alternatives. Leadership in the age of flux calls for “ambidextrous” minds that can switch back and forth between the two strategies when called for. A new study from MIT suggests that one component of this ambidextrousness involves tapping your creative and logical sides at the same time.

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