From Culture Fphiles:
The music industry has changed, and you need to adapt.
The biggest reality check that musicians need is that we are no longer operating under the music industry’s old model, where an artist would get signed to a label, and the label would supply you with artist development, a person working on your promotional campaign, someone on publicity, another handling marketing, an art design department, folks running the studio, an executive producer. That’s not the case anymore, so therefore artists need to adapt. The question is how, and what are we adapting too?
The myth of the manager—No, they will not do everything for you!
I get contacted all of the time by musicians asking for assistance and guidance. Some think the solution is getting a manager or agent. They don’t need a manager at stage one or even stage five. The thought process that having a manager means that they are going to do everything for you is simply not a reality anymore. Managers and agents opt in when they see a reason too, mostly beyond what they are hearing. Even if you get signed to a label, you still have to handle the majority of the business yourself. Some managers are really great at taking on the majority of the work, however, my point is, it’s a partnership that succeeds. Also, labels aren’t always the solution to help you handle all of your business. They don’t always have the capacity or resources to develop you every step of the way like they used to. Either way, you must be more involved with the work.
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