How Facebook Search Could Provide Cheap Market Research for Music Marketers

From Billboard:

Here’s an example: You could search for “Bands liked by people who like Bruno Mars.” That might not be very helpful to marketers or executives trying to secure specific brand partnerships, but it would be very helpful to search for Bruno Mars fans that like certain consumer product brands, wireless carriers and alcoholic beverage companies (all are the types of companies to sponsor tours). Or the search could look for followers of a particular activity or interest. Graph Search will even narrow the search results down to specific cities (and, one would assume, countries).

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