YouTube investing in Vevo? That’s smart.

From Paid Content:

YouTube is reportedly in the process of buying a minority stake in Vevo, the major-label-owned music video platform. AllThingsD reported late Wednesday that the deal isn’t done yet, and the Guardian added Thursday that the investment would be around $67M, giving Google a close to 10 percent stake in Vevo. Regardless of the final number, the deal would make a lot of sense. Vevo is by far the biggest video publisher on YouTube.

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