Star cook Jamie Oliver went live with his new YouTube channel dubbed Food Tube Monday, with Oliver showing off some of the things to come during a fast-paced half hour live show. Oliver’s new channel is one of 60 European channels that received sizeable advances to produce original content for the site.
“We want to make you happy. We want to give you food shows with attitude,” said Oliver during Monday’s live stream, adding that the idea was to take some of the most popular food topics online — like cooking chicken — and give them the Jamie Oliver treatment. This will include live shows, recipes from around the world (including street food cuisine) and foodie Q&A time with viewers.
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