Flaming Lips to Star in Hyundai Super Bowl Commercial

From Billboard:

 Up on the Roof: A still from Hyundai’s Super Bowl ad featuring the Flaming Lips (

When the Flaming Lips formed nearly 30 years ago, the notion that the group would be performing a song called “Sun Blows Up Today” in a Super Bowl ad would have been as surreal some of their lyrics.

But that’s exactly what will happen when the group stars in one of Hyundai’s four spots during the big game, a 60-second commercial that will feature the band on-camera performing a brand-new, custom-written song bearing that name.

 

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