RIM names multiple BlackBerry 10 music, video partners

From Reuters:

Research In Motion CEO Thorsten Heins displays features of the Blackberry 10 during his keynote address during the Blackberry Jam Americas in San Jose, California September 25, 2012. REUTERS/Robert Galbraith

(Reuters) – Research In Motion Ltd has gathered a number of big-name music and video partners for its BlackBerry 10 storefront, ranging from Walt Disney Studios and Sony Pictures to Universal Music Group and Warner Music Group.

Content partnerships are a crucial part of this effort as analysts have largely attributed the success of iPhone and devices running Google Inc’s Android software to the selection of applications and media content they offer.

Continue reading the rest of the story on Reuters