Fedex vs DHL
“FedEx Trucks Are One Step Ahead.” FedEx’s brand is almost entirely dependent on their big white trucks. FedEx knows how iconic their trucks are, and what a great tool they can be for experimental advertising. (Link)
Pepsi vs Coke
The Joy of Pepsi. Undoubtedly, Pepsi and Coca-Cola are the most successful brands in the world. Introduced in the year 1886 and 1903, respectively, both were rivals to each other trying to dominate the carbonated soft drinks market. Since the very first day, both brands got into a global advertisement war through print ads and video ads, trying to lead each other. (Link)
Burger King vs McDonald’s
Competitive advertisement is not legal in every country, but in some it is. Here’s a good example which shows the competition between Burger King and McDonalds. Trying to cover his body with a trench coat, Ronald McDonald prefers to go to Burger King. (Link)
Audi vs BMW
There are small “wars” going on here and there in the advertising world as companies try to appeal their perspectives to the consumers by directly referencing their competitors. It is no surprise that the car brands are referencing each other in advertisements, since they exist in a fiercely competitive market where an edge in anything, whether it is engine, appearance, or name values, could directly affect the sales of that car.
Bearing the tagline, “This is what happens if you don’t have Quattro,” the ad aims at the new BMW M3 and wants to show that the RS4 is better.
The second photo is just a joke, but it could be a nice strike back. (Link)
Pepsi vs Coca Cola
Another example of the soft drink war.
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