The CEO of New Universal Entertainment Agency takes his cues from the industry greats, including Beverly Jackson and Marc Geiger.
As the CEO and founder of a music agency, my work time is split between servicing clients, building out agency properties, and scouring the world for the next great illuminator in music. With the digital revolution making music more ubiquitous than ever, it’s a very exciting time to be in this business.
But when I first moved back to New York from Los Angeles and started New Universal Entertainment Agency, I had only one client–someone a friend had asked me to help out with. The artist was named Mims, and he had a single that was heating up. The song, “This Is Why I’m Hot” ended up going to No. 1, and before I knew it, the agency was off and running.
I love being close to the entrepreneurs and technology disrupters; it’s the reason I initially started SoundCtrl. Learning from others helps me stay on top of trends, but more importantly, it helps me connect our clients, too.
To that end, here are the three pieces of advice that have meant the most to me throughout this journey:
1. It takes a village to raise a child.
I heard this when listening to my good friend Beverly Jackson do a speech at Social Media Week right after the Grammys last year. The Grammys had just been ranked the #1 most socially impactful event in the history of the medium. But she explained that it’s never just one person makes this happen, and it really resonated with me.
No matter what work you do, it’s never a one-person job. In our industry, no company or artist can break without support of the music ecosystem. Blogs. Press. Other artists. Entrepreneurs. Technology. It takes numerous hands on deck to develop talent, break and sustain their growth in this environment. It really is a team effort to raise a succesful brand in the music business these days–and in every other industry, too.
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