When doing website reviews, a common issue we come across are bands trying to put too much content and too many features on their websites. Because there are so many tools, features, and widgets available to musicians, some feel like they should use all of them. But when it comes to your website, simple really can be better.
Long gone are the days of Geocities, blinking text, dancing babies and glitter. The new trends are for slick, simple, and minimalist designs that let an artist’s best content shine.
You should aim to make it easy for people to find the content that they’re looking for; be it your fans, media, or industry people. Here are 10 ways that you can remove clutter on your website to make it easier for your visitors to find the content that they’re looking for and make your website look and feel better:
10 Ways to Unclutter Your Band Website
1. Remove Some Social Media Icons
Many artists include social media icons along the top or bottom of their website to make it easier for people to be able to connect with them on their social media profiles. There’s nothing wrong with this, and you should definitely have some social icons on your site. But, just because you have profiles on every social media site ever created, doesn’t mean you should link to them all on your website.
Try and limit it to just the ones that you are most active on, and where your fans are the most active as well. Three to five icons should be enough to cover the most important social media sites, having more will just make it harder for people to find the one they’re looking for, and create a visual mess on your site.
And remember, each icon is an exit door from your site, when your goal should be to keep visitors busy on your own pages (and gently nudge them towards the store!). So focus on the ones that are strategic for your goals (build a Twitter following, get more Facebook fans, etc.).
2. Limit Social Media Feeds
Keeping with social media, another thing that can easily make a mess of your website is having too many social feeds. If you already have your latest news and/or a blog, it would be enough to include a simple “Like” box for Facebook with no feed, or even just the icon. Same goes for Twitter, if you already have an active Latest News feed or blog on your site, you can simply put the Twitter icon.
If a fan lands on your site and you have an active blog, a Facebook feed, and a Twitter feed, their eyes aren’t going to know what to focus on to, and chances are they’ll be distracted by the clutter and won’t see other important content on your site, like your call-to-action.
3. Focus on 1 Call-To-Action
Speaking of a call-to-action, you should focus on having just one on your Homepage. For example, if you’re looking to build up your mailing list (like most emerging artists should be doing), focus people’s attention to your mailing list sign-up. If you have a new album, you can put a call-to-action directing people to your online store. Or if you’re going out on tour, you use a call-to-action to let people know to check out your calendar dates.
But if you have 4 or 5 calls-to-action on your Homepage telling people to do different things, they might miss what you consider to be the most important part of your site. Or they might just ignore all of them and simply move on to other content, or away from your site altogether.
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