Signs the economy is on the up: Sales in brightly colored men’s underwear is on the rise


They say a rise in a woman’s hemline is a sign that the economy is on the upswing. But what does the color of a man’s underpants say about where the economy is headed? It might just be a fad, but this year’s trend in colored underwear for men could also signal better times to come.

Deadgoodundies, an online underwear and swimwear retailer based in the United Kingdom, has been following the changing trends in men’s intimates since 2007. It sees the brightening of men’s briefs as a sure sign that men are starting to think of underwear as a fashion item, not just a practical necessity.

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