Music Industry Email Etiquette 101

From Music Think Tank:

Dear Musicians,

You have fans who love your music. Please treat them with respect.

1. Your email list is gold. It is the most effective way to connect with your community.
– never send out an email to your fan list (or music industry list) with everyone “CCed”. This is a blatant violation of trust, and you do not have the right to include our email address in such an intrusive way. **If you do need to send out a group email without using an email management program, then “BCC” everyone.
– never add my email to your email list, because you think I will listen to your music, or consider you for support, unless I have signed up for your list. Instead, you may write me a personal email asking if it is OK to include me on your email list, with a few sentences about why you think I would like to be on it.
– stop using ReverbNation to send out email blasts. ReverbNation is fine for baby bands, but the fact that you are reading this blog post and that you found it, means you are willing to dig deeper into the industry. A ReverbNation email blasts invoke the same feeling of bands using MySpace or Facebook as their website- they don’t get it. Update your email list to Mailchimp or Fanbridge or even Topspin. These emails look nicer, and show that you are on the inside of the industry, and most importantly they work great. *I say “even Topspin”, because although it is a great direct to fan tool, Topspin’s email system is sub-par compared to Mailchimp or Fanbridge.

2A. When writing a personal / business email to an agent, manager, promoter etc, please please PLEASE make it easy for us, and respect the relationship that you are seeking to create.
Tips: write clear info in the subject line. Example Subject: “(Band name) reaching out to support (headliner) at (venue) on (date)”. This way, even if we do not respond to you, we can search for your email for years to come, based on the venue name, or band name. I often try to remember bands that have reached out months after their emails were sent, because sometimes we don’t have gigs on the books in the city you are asking about at that time. If you list your band name and city clearly in the subject line, we can search for your email when we DO have a gig booked near you.

2B. Keep your email as direct as possible. List band name, links, short list of highlights, and recent tour history.

What does tour history mean? It means we want to know the amount of people you are worth in a market. If you played a coffee shop or house party and tell us 50 people were there, we will know that it was a soft ticket show and not turn our heads against you for that. If you did play a hard ticket show for $8 and 37 people paid at X venue – That is NOT bad (honestly). It shows hard ticket value and is attractive and to the point.
*Do not pad your numbers. Any good promoter will see through it and have a bad feeling about trust. Your honesty will be with you forever. Don’t mess it up.

Continue reading the rest of the story on Music Think Tank