Grammys Are 2013’s Second-Biggest Social Media Event

From Billboard:

With the help of host LL Cool J who promoted the event’s hashtag (#GRAMMYs) nearly every time he was on stage, last night’s (Feb.10, 2013) Grammys broadcast was the second most social event of 2013 with over 15.4 million social interactions, according to social TV analytics provider Trendrr.

2013’s most social event so far is the Super Bowl, which set an all-time record with 52 million social interactions in one day.

The 15.4 million social interactions is a 511% increase over the 2011 Grammys, but falls short of last year’s broadcast which had 17 million interactions following Whitney Houston’s passing, which drove a large volume of online conversation during the broadcast.

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