Spotify and Shazam proved picking Grammy winners — most of the time — isn’t rocket science. Both companies simply dug into their data to predict the winners in Sunday evening’s 55th Grammy Awards in Los Angeles.
Shazam correctly predicted nine out of 15 awards based on the tag volume of a song, album or artist. In most cases the most-tagged — that is to say, the most-searched — nominee had far more tags than the other nominees. For example, with tag volume indexed to 100, Gotye’s “Somebody I Used To Know” had a tag volume of 100, while Fun.’s “We Are Young” was only 56. Shazam correctly picked Gotye to win both Record of the Year and Best Pop Duo/Group Performance.
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