Sam Tarantino is the Founder and CEO of Grooveshark, an online music streaming service with over 30 million users worldwide. Sam oversees overall business strategy, licensing and key partnerships, and corporate development for Grooveshark, and was listed in Forbes 30 under 30: Music in 2011 and 2012. Grooveshark currently employs over 100 people and is based in Gainesville, Florida.
Let’s start outside the box. You recently said, “Old media thinks of things as restrictive: ‘How do we have a release date and not give anything away until that release date.’ Whereas in the tech world, it’s always about scale: ‘How do we get this to as many people as possible?” Are there any elements of restriction, or exclusivity, that remain beneficial in the new media context?
That’s an interesting question. When it comes to purely digital media, like movies, music etc., I think within the next 10 years you’ll start to see windowing go away. The concept of windowing was always you hold the release, you build up a lot of buzz and pr around that release, and then at some point you essentially target all of the demand onto a certain date.
The interesting thing about where we are now with new media is that’s kind of flipping on its head. I talked to somebody who has seen the way Google search results work and it was interesting because when you announce a release date, the interest on Google search skyrockets. And by the time the window comes, the search results are already there. That’s the Internet’s problem with windowing, and eventually people will catch on. I mean people are already catching on. If you look at the windowing timeline, and I don’t know the exact percentages, it used to be 2 month, 3 month, 4 month windows, now it’s weeks, if not days.
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