Tumblr Gets Into Music Discovery

From Billboard:

Blogging site Tumblr is getting into music discovery. At the core of the blogging company’s strategy will be a select group of editors that share music, video and pictures with the site’s 95 million users.

“This is our destination for users to discover music on Tumblr,” says Nate Auerbach, Tumblr’s music evangelist.

Tumblr could have considerable power as a new music discovery destination. The site had 30.8 million U.S. unique visitors in December, according to comScore, making it the 38th most visited web property in the country. That traffic will be combined with content hand-picked by dozens of experts.

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